Different designs can use different fans, control patterns and normal operating sounds. Compare the new appliance with its own instructions rather than expecting the old sound exactly.
What the observation tells you
That does not mean every scrape, repeated failed start or excessive vibration is normal. Delivery damage, packaging, placement and loading can also affect the result. Do not open panels to compare components with the previous appliance.
A useful next step
Record the particular sound and cooling condition, check safe visible setup information and contact the appropriate supplier or service. Avoid describing a new sound as a confirmed failure without assessment.
Manuals and supporting guidance
Model-specific instructions take priority. These references support the practical principles discussed here; they do not diagnose your appliance.